STATUS: OPEN_FOR_DIRECTOR_ROLES  //  SR_CAMPAIGN_MGR @ SWEETWATER_SOUND  //  175+ CAMPAIGNS/YR  //  +25% YoY REVENUE  //  NODE.JS · AI WORKFLOWS · MARKETING AUTOMATION  //  FORT WAYNE, IN  //  CERTIFIED: GOOGLE_ADS · HUBSPOT · SEMRUSH  //  STATUS: OPEN_FOR_DIRECTOR_ROLES  //  SR_CAMPAIGN_MGR @ SWEETWATER_SOUND  //  175+ CAMPAIGNS/YR  //  +25% YoY REVENUE  //  NODE.JS · AI WORKFLOWS · MARKETING AUTOMATION  //  FORT WAYNE, IN  //  CERTIFIED: GOOGLE_ADS · HUBSPOT · SEMRUSH  // 
ANOOJ
THAKKER
Marketing Director · Campaign Strategy · Marketing Operations
SYS_v2026.1 // ONLINE

I build revenue-generating marketing systems for B2B and consumer brands. Strategy, automation, and analytics — from creative brief to post-launch performance. Bridging campaign orchestration with technical execution.

$5M+ BUDGET MANAGED +25% YoY REVENUE 175+ CAMPAIGNS/YEAR 15+ YRS EXPERIENCE NODE.JS + AI WORKFLOWS
VIEW PROJECTS ↓ LINKEDIN ↗
Anooj Thakker — Marketing Director
OPERATOR_PROFILE // SIGNAL PATH

Marketing is just rhythm at scale.

I approach marketing ecosystems the same way I approach percussion: precise timing, layered textures, and controlled signal flow. My career began in the analog world of rhythm, learning that a single beat out of place collapses the groove. Today, I apply that same discipline to digital infrastructure — whether managing 175+ concurrent campaigns at Sweetwater or architecting automation scripts for multi-venue entertainment operations.

I don’t just manage campaigns. I build the sequencers that run them, design the logic gates that qualify leads, and tune the frequencies that turn casual browsers into loyal customers.

INPUT > OUTPUT Clean data architecture above all else. Garbage in, garbage out.
DON’T DRIFT Automation without synchronization is noise. Every channel plays in time.
DYNAMIC RANGE Handle the quietest nurture stream and the loudest product launch with equal fidelity.
PERFORMANCE_METRICS // VERIFIED OUTPUTS
+25%
YOY REVENUE
Targeted categories · Sweetwater Sound
175+
CAMPAIGNS/YEAR
Full-funnel omni-channel concurrent execution
+50%
MQL GROWTH
8 months · HubSpot architecture · Niagara
−30%
COST/LEAD
Refined targeting + budget reallocation
+47%
SERVICE REVENUE
First digital service commerce program
2→4.5★
REPUTATION
Automated review capture + 24-hr SLA
EXTRACT_DATA // RESUME
Anooj Thakker — 2026
MARKETING DIRECTOR · CAMPAIGN STRATEGY · MARKETING OPERATIONS
ANOOJ_THAKKER.pdf // 2026.1
WORKFLOW_CONFIGURATIONS // SELECTED PROJECTS
SWEETWATER SOUND
ACTIVE
Campaign Automation & AI Workflow System
MARKETING AUTOMATION · AI INTEGRATION · NODE.JS
// OUTPUT: 175+ campaigns/yr · Reduced manual workload · Consistent asset production

Built Node.js scripts and structured data pipelines automating promotional asset generation, content pipelines, and campaign reporting. Integrated AI prompt frameworks for consistent copy production across 175+ annual campaigns. Partnered with Marketing Automation team on always-on email acquisition funnels.

Node.jsAI WorkflowsAdobe WorkfrontLookerPrompt Engineering
SWEETWATER SOUND
ARCHIVED
Guitar Gallery Sale — $5.84M Revenue Event
CAMPAIGN STRATEGY · ECOMMERCE · BRAND PRESENTATION
// OUTPUT: $5.84M revenue · 2,886% YoY growth · 112K users · 142K sessions

Orchestrated Sweetwater's premium guitar sale featuring PRS, Gibson, Martin, Taylor, and Fender custom shop models. Led brand presentation strategy, 48-month Synchrony financing integration, onsite creative assets, and cross-channel campaign execution — the largest Guitar Gallery in Sweetwater history.

Campaign StrategyEcommerceSynchrony FinancingOnsite Merch
STARWOOD MOTORS / ELM CREEK
ARCHIVED
Full-Stack Automotive Marketing & Digital Transformation
MARKETING DIRECTOR · DIGITAL COMMERCE · MULTI-ROOFTOP
// OUTPUT: +15% YoY Vehicle Sales · 368K Instagram · #1 SEO Rankings · +47% Service Revenue

Led marketing operations across 3 dealership locations in 2 states. Built the digital infrastructure from scratch — CRM (DealerSocket), web platform (DealerFire), and analytics framework. Grew Instagram to 368K followers, achieved #1 Google rankings for high-volume custom vehicle keywords, launched first digital service commerce program, and developed the Starwood Dealer Network marketing package for partner locations.

DealerSocket CRMSEOSocial MediaPaid MediaService CommerceDealer Network
HYENA'S COMEDY CLUB
ACTIVE
Custom Marketing Automation System
MARKETING AUTOMATION · API INTEGRATION · MULTI-VENUE
// SCOPE: Dallas · Fort Worth · Albuquerque · Red Room — 4 venues

Designed and built custom marketing automation infrastructure for multi-venue comedy club operations. Node.js integrations connecting ticketing, email marketing, and show promotion systems across 4 locations. Automated show announcement pipelines, audience segmentation, and venue-specific campaign delivery.

Node.jsAPI IntegrationEmail AutomationMulti-venue Ops
RESERVE AUTO GROUP
ONGOING
Full-Stack Digital Marketing & Brand System
BRAND STRATEGY · DIGITAL MARKETING · CRM
// SCOPE: Strategy · Brand · Digital · Performance · CRM

Full-spectrum marketing partnership including brand system development, digital campaign execution, inventory-aligned paid media, and CRM lifecycle marketing. Applied automotive marketing operations playbook from Starwood Motors — platform consolidation, reputation management, and service commerce development.

Brand StrategyPaid MediaCRMReputation MgmtSEO
1-OFF BUILDS
ACTIVE
Vibe Coding & Marketing Tools
NODE.JS · AI · CUSTOM TOOLING · RAPID PROTOTYPING
// TYPE: Internal tools · Client utilities · AI-assisted builds

Rapid-prototype custom marketing utilities: AI-powered content generation scripts, campaign reporting dashboards, CSV/JSON data pipelines, and promotional asset automation. Built on Node.js with AI integration — tools designed to solve real campaign problems in hours, not weeks.

Node.jsAI GenerationData PipelinesRapid PrototypeClaude API
OPERATIONAL_HISTORY // PROFESSIONAL EXPERIENCE
Sweetwater Sound
Senior Campaign Manager · World's Largest Music Retailer
AUG 2022 – PRESENT
ACTIVE
+
// OUTPUT: +25% YoY Revenue · 175+ Campaigns/yr · 18% ROI Improvement · AI + Node.js automation
  • Lead strategy and execution of full-funnel campaigns across category, brand, and Synchrony financing initiatives — brief through post-launch analysis
  • Orchestrated 175+ annual promotional campaigns, delivering 30% lift in cross-category revenue and increased customer lifetime value
  • Built Node.js scripts and AI prompt frameworks automating content generation, asset production, and campaign reporting
  • Implemented analytics framework improving campaign ROI by 18% while reducing overall costs by 15%
  • Designed structured Workfront workflows, reporting dashboards, and standardized campaign documentation
  • Built and mentored team — increased cross-functional project execution success by 20%
Niagara Conservation
B2B Digital Demand Generation Manager
OCT 2021 – AUG 2022
ARCHIVED
+
// OUTPUT: +50% MQLs · −30% CPL · +15% Lead-to-Customer
  • Built complete B2B demand gen engine in HubSpot — behavioral + firmographic lead scoring improved lead quality 15%
  • Drove 50% MQL increase and 20% lift in lead generation within 8 months
  • Reduced cost-per-lead 30% through refined audience targeting across all paid media
  • Gated content library: 3,500+ downloads · Webinar program: 1,200+ attendees
Starwood Motors / Elm Creek Auto
Marketing Director · Digital Commerce & Growth
JAN 2013 – FEB 2018
ARCHIVED
+
// OUTPUT: +45% Lead Volume · 2→4.5★ · +47% Service Revenue · −25% Blended CAC
  • Led CRM (DealerSocket) + web platform (DealerFire) implementations across 3 locations, 2 states
  • Drove 15% YoY vehicle sales growth through inventory-aligned digital campaigns
  • Managed multi-million-dollar budgets — 45% lead volume increase, 21% ROAS improvement
  • Launched first digital service commerce program — 47% increase in customer-pay repair orders
  • Built owned channels (368K Instagram, 842K+ YouTube) reducing blended CAC ~25%
Valynt Digital
Head of Innovation & Development
FEB 2018 – OCT 2020
ARCHIVED
+
// OUTPUT: +35% ARR · 5 Major Accounts · +60% Avg Engagement Lift
  • Spearheaded agency expansion into mobile-first solutions — 5 major new accounts in year one
  • Drove 35% ARR increase through new digital service product lines
  • Increased client digital engagement metrics an average of 60% across portfolio
A Work of Art, LLC
Marketing Consultant · Strategy, Design, Search & Social
JAN 2002 – OCT 2021
ARCHIVED
+
// CLIENTS: BMW · Texas Rangers · Fortune 500 brands · Multi-venue entertainment
  • 19-year consultancy serving clients from SMBs to Fortune 500 brands
  • Built custom Node.js marketing automation for multi-location entertainment venue operations
  • Integrated campaigns across automotive, entertainment, sports, and professional services
Straight Line Automotive
BDC Director & E-Commerce Manager
OCT 2010 – JAN 2013
ARCHIVED
+
// OUTPUT: $50M+ Annual Online Inventory Sales · 99%+ Customer Satisfaction
  • Led eBay Motors and digital storefront operations driving $50M+ in annual online inventory sales
  • Built CRM and lifecycle marketing workflows to convert high-intent digital leads
SYSTEM_DEPENDENCIES // TOOLS & CERTIFICATIONS
ANALYTICS & MEASUREMENT
Google Analytics ⚡Google Ads ⚡Semrush ⚡LookerGA4
AUTOMATION & AI
HubSpot ⚡Node.jsAI WorkflowsPower AutomatePrompt Engineering
CAMPAIGN OPS
Adobe WorkfrontAirtableA/B TestingAttributionOmni-channel
STRATEGY
P&L ManagementGo-to-MarketPipeline VelocityBudget OptimizationTeam Development
OUTPUT_PORT // CONTACT
linkedin.com/in/anoojthakker