STATUS: OPEN_FOR_DIRECTOR_ROLES  //  SR_CAMPAIGN_MGR @ SWEETWATER_SOUND  //  175+ CAMPAIGNS/YR  //  +25% YoY REVENUE  //  NODE.JS · AI WORKFLOWS · MARKETING AUTOMATION  //  FORT WAYNE, IN  //  CERTIFIED: GOOGLE_ADS · HUBSPOT · SEMRUSH  //  STATUS: OPEN_FOR_DIRECTOR_ROLES  //  SR_CAMPAIGN_MGR @ SWEETWATER_SOUND  //  175+ CAMPAIGNS/YR  //  +25% YoY REVENUE  //  NODE.JS · AI WORKFLOWS · MARKETING AUTOMATION  //  FORT WAYNE, IN  //  CERTIFIED: GOOGLE_ADS · HUBSPOT · SEMRUSH  // 
ANOOJ
THAKKER
Marketing Director · Campaign Strategy · Marketing Operations
SYS_v2026.1 // ONLINE

I build revenue-generating marketing systems for B2B and consumer brands. Strategy, automation, and analytics — from creative brief to post-launch performance. Bridging campaign orchestration with technical execution.

$5M+ MARKETING BUDGET MANAGED +25% YoY REVENUE 175+ CAMPAIGNS/YEAR 15+ YRS EXPERIENCE NODE.JS + AI WORKFLOWS
VIEW PROJECTS ↓ LINKEDIN ↗
Anooj Thakker — Marketing Director
OPERATOR_PROFILE // SIGNAL PATH

Marketing is just rhythm at scale.

I approach marketing ecosystems the same way I approach percussion: precise timing, layered textures, and controlled signal flow. My career began in the analog world of rhythm, learning that a single beat out of place collapses the groove. Today, I apply that same discipline to digital infrastructure — whether managing 175+ concurrent campaigns at Sweetwater or architecting automation scripts for multi-venue entertainment operations.

I don’t just manage campaigns. I build the sequencers that run them, design the logic gates that qualify leads, and tune the frequencies that turn casual browsers into loyal customers.

INPUT > OUTPUT Clean data architecture above all else. Garbage in, garbage out.
DON’T DRIFT Automation without synchronization is noise. Every channel plays in time.
DYNAMIC RANGE Handle the quietest nurture stream and the loudest product launch with equal fidelity.
PERFORMANCE_METRICS // VERIFIED OUTPUTS
+25%
YOY REVENUE
Targeted categories · Sweetwater Sound
175+
CAMPAIGNS/YEAR
Full-funnel omni-channel concurrent execution
+50%
MQL GROWTH
8 months · HubSpot architecture · Niagara
−30%
COST/LEAD
Refined targeting + budget reallocation
+47%
SERVICE REVENUE
First digital service commerce program
2→4.5★
REPUTATION
Automated review capture + 24-hr SLA
EXTRACT_DATA // RESUME
Anooj Thakker — 2026
MARKETING DIRECTOR · CAMPAIGN STRATEGY · MARKETING OPERATIONS
ANOOJ_THAKKER.pdf // 2026.1
WORKFLOW_CONFIGURATIONS // SELECTED PROJECTS
SWEETWATER SOUND
ACTIVE
Campaign Automation & AI Workflow System
MARKETING AUTOMATION · AI INTEGRATION · NODE.JS
// OUTPUT: 175+ campaigns/yr · Reduced manual workload · Consistent asset production
// REF: Company reported $1.86B FY2025 revenue — Sweetwater press release

Built Node.js scripts and structured data pipelines automating promotional asset generation, content pipelines, and campaign reporting. Integrated AI prompt frameworks for consistent copy production across 175+ annual campaigns. Partnered with Marketing Automation team on always-on email acquisition funnels.

Node.jsAI WorkflowsAdobe WorkfrontLookerPrompt Engineering
SWEETWATER SOUND
ARCHIVED
Guitar Gallery Sale — $5.84M Revenue Event
CAMPAIGN STRATEGY · ECOMMERCE · BRAND PRESENTATION
// OUTPUT: $5.84M revenue · 2,886% YoY growth · 112K users · 142K sessions

Orchestrated Sweetwater's premium guitar sale featuring PRS, Gibson, Martin, Taylor, and Fender custom shop models. Led brand presentation strategy, 48-month Synchrony financing integration, onsite creative assets, and cross-channel campaign execution — the largest Guitar Gallery in Sweetwater history.

Campaign StrategyEcommerceSynchrony FinancingOnsite Merch
STARWOOD MOTORS / ELM CREEK
ARCHIVED
Full-Stack Automotive Marketing & Digital Transformation
MARKETING DIRECTOR · DIGITAL COMMERCE · MULTI-ROOFTOP
// OUTPUT: +15% YoY Vehicle Sales · 368K Instagram · #1 SEO Rankings · +47% Service Revenue
// REF: Third-party ~$5M annual revenue estimate — not audited.

Led marketing operations across 3 dealership locations in 2 states. Built the digital infrastructure from scratch — CRM (DealerSocket), web platform (DealerFire), and analytics framework. Grew Instagram to 368K followers, achieved #1 Google rankings for high-volume custom vehicle keywords, launched first digital service commerce program, and developed the Starwood Dealer Network marketing package for partner locations.

DealerSocket CRMSEOSocial MediaPaid MediaService CommerceDealer Network
HYENA'S COMEDY CLUB
ACTIVE
Custom Marketing Automation System
MARKETING AUTOMATION · API INTEGRATION · MULTI-VENUE
// OUTPUT: 10.8M+ emails delivered · ~100% delivery rate · 200K+ clicks · 4 venues automated
10.8M+
EMAILS DELIVERED
~100%
DELIVERY RATE
200K+
TOTAL CLICKS
3.7%
PEAK CLICK-TO-OPEN

Designed and built custom marketing automation infrastructure for multi-venue comedy club operations. Node.js integrations connecting ticketing, email marketing, and show promotion systems across 4 locations. Automated show announcement pipelines, audience segmentation, and venue-specific campaign delivery.

Node.jsKlaviyoAPI IntegrationEmail AutomationMulti-venue Ops
RESERVE AUTO GROUP
ONGOING
Full-Stack Digital Marketing & Brand System
BRAND STRATEGY · DIGITAL MARKETING · CRM
// SCOPE: Strategy · Brand · Digital · Performance · CRM

Full-spectrum marketing partnership including brand system development, digital campaign execution, inventory-aligned paid media, and CRM lifecycle marketing. Applied automotive marketing operations playbook from Starwood Motors — platform consolidation, reputation management, and service commerce development.

Brand StrategyPaid MediaCRMReputation MgmtSEO
1-OFF BUILDS
ACTIVE
Vibe Coding & Marketing Tools
NODE.JS · AI · CUSTOM TOOLING · RAPID PROTOTYPING
// TYPE: Internal tools · Client utilities · AI-assisted builds

Rapid-prototype custom marketing utilities: AI-powered content generation scripts, campaign reporting dashboards, CSV/JSON data pipelines, and promotional asset automation. Built on Node.js with AI integration — tools designed to solve real campaign problems in hours, not weeks.

Node.jsAI GenerationData PipelinesRapid PrototypeClaude API
OPERATIONAL_HISTORY // PROFESSIONAL EXPERIENCE
Sweetwater Sound
Senior Campaign Manager · World's Largest Music Retailer
AUG 2022 – PRESENT
ACTIVE
+
// OUTPUT: +25% YoY Revenue · 175+ Campaigns/yr · 18% ROI Improvement · AI + Node.js automation

Company scale (reported): Sweetwater Sound $1.86B annual revenue, FY2025 — press release. Third-party eCommerce GMV estimate ~$1.63B (2024).

  • Lead strategy and execution of full-funnel campaigns across category, brand, and Synchrony financing initiatives — brief through post-launch analysis
  • Orchestrated 175+ annual promotional campaigns, delivering 30% lift in cross-category revenue and increased customer lifetime value
  • Built Node.js scripts and AI prompt frameworks automating content generation, asset production, and campaign reporting
  • Implemented analytics framework improving campaign ROI by 18% while reducing overall costs by 15%
  • Designed structured Workfront workflows, reporting dashboards, and standardized campaign documentation
  • Built and mentored team — increased cross-functional project execution success by 20%
Niagara Conservation
B2B Digital Demand Generation Manager
OCT 2021 – AUG 2022
ARCHIVED
+
// OUTPUT: +50% MQLs · −30% CPL · +15% Lead-to-Customer
  • Built complete B2B demand gen engine in HubSpot — behavioral + firmographic lead scoring improved lead quality 15%
  • Drove 50% MQL increase and 20% lift in lead generation within 8 months
  • Reduced cost-per-lead 30% through refined audience targeting across all paid media
  • Gated content library: 3,500+ downloads · Webinar program: 1,200+ attendees
Starwood Motors / Elm Creek Auto
Marketing Director · Digital Commerce & Growth
JAN 2013 – FEB 2018
ARCHIVED
+
// OUTPUT: +45% Lead Volume · 2→4.5★ · +47% Service Revenue · −25% Blended CAC

Company scale (third-party estimate): ~$5M annual revenue; not audited financials. (Distinct from personal marketing budget ownership.)

  • Led CRM (DealerSocket) + web platform (DealerFire) implementations across 3 locations, 2 states
  • Drove 15% YoY vehicle sales growth through inventory-aligned digital campaigns
  • Managed multi-million-dollar budgets — 45% lead volume increase, 21% ROAS improvement
  • Launched first digital service commerce program — 47% increase in customer-pay repair orders
  • Built owned channels (368K Instagram, 842K+ YouTube) reducing blended CAC ~25%
Valynt Digital
Head of Innovation & Development
FEB 2018 – OCT 2020
ARCHIVED
+
// OUTPUT: +35% ARR · 5 Major Accounts · +60% Avg Engagement Lift
  • Spearheaded agency expansion into mobile-first solutions — 5 major new accounts in year one
  • Drove 35% ARR increase through new digital service product lines
  • Increased client digital engagement metrics an average of 60% across portfolio
A Work of Art, LLC
Marketing Consultant · Strategy, Design, Search & Social
JAN 2002 – OCT 2021
ARCHIVED
+
// CLIENTS: BMW · Texas Rangers · Fortune 500 brands · Multi-venue entertainment
  • 19-year consultancy serving clients from SMBs to Fortune 500 brands
  • Built custom Node.js marketing automation for multi-location entertainment venue operations
  • Integrated campaigns across automotive, entertainment, sports, and professional services
Straight Line Automotive
BDC Director & E-Commerce Manager
OCT 2010 – JAN 2013
ARCHIVED
+
// OUTPUT: $50M+ Annual Online Inventory Sales · 99%+ Customer Satisfaction
  • Led eBay Motors and digital storefront operations driving $50M+ in annual online inventory sales
  • Built CRM and lifecycle marketing workflows to convert high-intent digital leads
DexYP
Web Manager · Superpages.com · Web Design, Paid Search & SEO
JAN 2004 – OCT 2008
ARCHIVED
+
// OUTPUT: 500+ client web + paid search programs · Workflow DBs for 40+ developers · Senior Designer track

Corporate context: Verizon Communications $138.2B annual revenue (2025) situates today’s telecom scale along the Verizon → directory-services lineage that included Superpages — not divisional or personal P&L attribution to this role.

  • Web design and paid search management for 500+ Superpages.com clients; partnered with clients on business needs and translated them into web, paid search, and online marketing programs
  • Applied SEO best practices for optimal site performance
  • Promoted to Senior Designer within two years
  • Created databases for workflow distribution and project management supporting 40+ web developers
  • Selected for senior development work: custom PHP-based websites and e-commerce design and development
FORMAL_TRAINING // EDUCATION
2019–2020
Solutions People
Accelerated Innovation Training
EDUCATION
2019–2020
Lean Startup Machine
Lean Startup Methodology
EDUCATION
1993–1997
University of North Texas
Music Teacher Education
EDUCATION
CAPABILITY_FOCUS // CREDENTIALS & PLATFORMS

Measurement, automation, and program-management programs that form my reference frame — where I align depth with how campaigns and ops actually ship.

PROGRAM & PORTFOLIO
PgMP — Program Management Professional
Project Management Institute
PMP — Project Management Professional
Project Management Institute
Pragmatic Marketing Certified (PMC)
Pragmatic Institute
ANALYTICS & PAID MEDIA
Google Analytics Individual Qualification
Google Digital Academy (Skillshop)
Google Ads Certification
Google
Google Ads Display Certification
Google Digital Academy (Skillshop)
Semrush Technical SEO Certification
Semrush
MARTECH & AUTOMATION
Inbound Certification
HubSpot Academy
Social Media Marketing Certification
HubSpot Academy
Adobe Workfront Certified Professional
Adobe
Marketo Certified Expert (MCE)
Adobe
Microsoft Power Automate PL-400
Microsoft
CREATIVE & PRODUCTION
Adobe Premiere Pro Guru
LinkedIn
SYSTEM_DEPENDENCIES // TOOLS & CERTIFICATIONS
ANALYTICS & MEASUREMENT
Google Analytics ⚡Google Ads ⚡Semrush ⚡LookerGA4
AUTOMATION & AI
HubSpot ⚡Node.jsAI WorkflowsPower AutomatePrompt Engineering
CAMPAIGN OPS
Adobe WorkfrontAirtableA/B TestingAttributionOmni-channel
STRATEGY
P&L ManagementGo-to-MarketPipeline VelocityBudget OptimizationTeam Development
AI_SYSTEMS // BUILT & SHIPPED

Marketer by trade. Builder by nature. Tools that ship.

SWEETWATER SOUND
ACTIVE
Campaign Infrastructure, Built From Scratch
MARKETING AUTOMATION · IN PRODUCTION
// OUTPUT: Deploy-ready assets · Zero manual editing · 175+ campaigns/year

Managing 175+ promotional campaigns annually across hundreds of brand partners generates a volume problem no off-the-shelf tool fully solves. I built the solution — deploy-ready HTML generation for custom landing pages, automated URL tagging systems, and end-to-end campaign workflow automation integrated with Workfront and Power Automate. Assets go out the door without a manual editing pass. Built on my own initiative. Running on every campaign.

Power AutomateWorkfrontHTML GenerationURL AutomationNode.js
HYENA'S COMEDY CLUB
ACTIVE
Show Promotion at Scale, Across Four Venues
CLAUDE-POWERED · MULTI-VENUE
// OUTPUT: 4 venues · Claude API · Fully automated

Hyena's Comedy Club runs four locations with a constant cycle of show announcements, ticket pushes, and audience re-engagement. I built a Claude-powered automation suite handling email marketing, show promotion workflows, and operational communications across Dallas, Fort Worth, Albuquerque, and the Red Room. One system, four venues, consistent execution — without a marketing team behind it.

Claude APIEmail AutomationNode.jsMulti-venue
AUTO & POWERSPORTS
ACTIVE
Repair Order Management for Independent Dealers
PRODUCTIZED · DEPLOYED TO MARKET
// OUTPUT: Auto + powersports · Texas market · Taken to market

I built the original RO Tracker as the operational backbone of the service departments at Elm Creek Auto Group and Starwood Motors — real-time repair order visibility, status tracking, and workflow management built for the floor, not a boardroom. Then I made it portable. The productized version is now deployed at independent auto and powersports dealers across Texas. Built by someone who ran a service department, for people who run service departments.

Repair Order TrackingDealer OpsPowersportsTexas Market
SERVICETRACKR CASE STUDY ↗
EVENT VENDORS
BETA
Day-of Booking Infrastructure for Event Vendors
IN BETA · SEEKING VENDORS
// OUTPUT: 5x day-of bookings · Active beta · Event vendors

My wife runs a Tarot reading business. She needed a waitlist system that could handle day-of event bookings without the chaos of cash-and-clipboard. I built one. Day-of bookings increased 5x. The app is currently in beta with additional event vendors — the kind of stress-testing that happens before you charge for something. If you run a service-based booth at events and want early access, reach out.

Waitlist AppEvent OpsBetaNext.js
SELF-HOSTED
ACTIVE
Local LLM Stack, Trained on My Own Data
OLLAMA · SELF-HOSTED · TRAINED MODELS
// OUTPUT: Ollama · Custom trained · Family-deployed

I run a self-hosted LLM environment on Ollama, trained on my own data — including a full export of my ChatGPT history. The first practical application was a recipe tool for my family: personalized suggestions, step-by-step walkthroughs, built around what we actually cook and eat. My kids use it. It taught them to make things they'd never have attempted otherwise. That's what good tooling does — it lowers the barrier until the thing feels possible.

OllamaCustom TrainingHome AutomationSelf-hosted LLM
A WORK OF ART LLC
ONGOING
Visibility Infrastructure for Businesses That Needed It
CLIENT WORK · DASHBOARDS & REPORTING
// OUTPUT: Custom built · Multi-client · Marketing + ops

Across client engagements, I've built custom website dashboards, automated reporting pipelines, and business intelligence tooling for organizations that needed real-time visibility and weren't getting it from their existing stack. The work ranges from marketing performance dashboards to operational reporting — built to the problem, not to a template.

DashboardsReportingNode.jsClaude APIAutomation
OUTPUT_PORT // CONTACT
linkedin.com/in/anoojthakker