Automotive Transformation
Marketing director across three rooftops in two states: a digital backbone built from zero, the group's first service commerce program, and a reputation turnaround.
Three locations, two states
Led marketing operations across three dealership locations in two states, consolidating tools, creative systems, and reporting so each rooftop executed against the same playbook without losing local relevance.
A third-party ~$5M annual revenue estimate (Prospeo) is cited on the main Evidence card for company-scale context only. It is not used here as a performance claim.
Digital infrastructure from zero to production
Built the digital backbone from scratch: CRM (DealerSocket), web platform (DealerFire), and an analytics framework that made channel and inventory decisions legible to leadership, not just to the marketing desk.
Drove organic visibility for high-volume custom vehicle keywords and scaled Instagram to 368K followers, reducing reliance on paid acquisition for a meaningful share of demand.
First digital service commerce program
Launched the group's first digital service commerce experience so service lanes could capture customer-pay demand the same way the sales floor captured vehicle demand, supporting the +47% service revenue outcome tied to repair-order growth in portfolio copy.
2★ to 4.5★
Automated review capture and a 24-hour SLA shifted reputation from a liability into a compounding asset, moving public rating from roughly 2★ to 4.5★ as stated on the portfolio card.
Platform-specific review methodology varies by site. The figure above reflects the portfolio card as published, not a single normalized rating source.
Starwood Dealer Network package
Packaged marketing systems developed at Starwood into a partner offering for affiliated locations, extending creative, media, and ops patterns without rebuilding strategy for every rooftop from scratch.
How the stack landed
- Foundation
CRM & web platform
Starwood Motors / Elm Creek AutoDealerSocket and DealerFire implementations across rooftops with unified governance.
- Demand
SEO, social, paid media
Starwood Motors / Elm Creek AutoInventory-aligned campaigns and number-one rankings for priority custom-vehicle terms, as stated on the portfolio.
- Monetization
Service commerce & reputation
Starwood Motors / Elm Creek AutoDigital service offers and review automation supporting measurable revenue and rating lift.
- Scale-out
Dealer network playbook
Starwood Motors / Elm Creek AutoPartner marketing package derived from production-tested Starwood systems.